Mad Men echos: Goorin Brothers' Fedora

Since the 50's/60's swung back into town, I have been on the market for a quality, hand made Fedora hat. This hat was a staple in the wardrobes of everyone at this period from Sinatra to mob-Dons and later was reborn by Michael Jackson. That all aside.... the word fedora comes from the title of an 1882 play by Victorien Sardou, Fédora, written for Sarah Bernhardt.[2] The play was first performed in the United States in 1889. Bernhardt played Princess Fédora, the heroine of the play, and she wore a hat similar to what is now considered a fedora. The fedora became a female fashion which lasted into the early part of the 20th century. When the fedora became a male fashion item, it was popular in cities for its stylishness, ability to protect the wearer's head from the wind and weather, and the fact that it could be rolled up when not in use.

I found this one in Goorin Brothers in San Francsico and loved it. They will even steam it to customise firmness and shape as you so desire, without cost.